concept and art direction
Marimekko Marimade launch campaign
The campaign’s objectives were to introduce playful and sustainable home line extension to global markets, communicate its unique selling points and activate our community of creative doers.
About marimade
Marimade is Marimekko's creative playground where they innovate, experiment, and collaborate to design multifunctional everyday objects kinder to the planet. The products are made from environmentally sourced, renewable, natural, recycled, and reusable materials celebrating the unexpected beauty of life.
Campaign team
Concept & art direction KRISTA KÄRKI
Concept & creative content EMMA VUORINEN
PRODUCTION TEAM
Video director and photography AGUSTIN FARIAS
Exc.producer JES PALUMBO-LEVY
DoP HEE-SEONG HAN
Assistant camera MICAELA MASETTO
Photo asistant TOMAZ EYZAGUIRRE
Color correction AGUSTIN MELFI
Digitech BAIRIT VON ENOCH
PA ROBIN SCHMITT
Runner DARIO SCHMITT
Stylist LOUISA KLEMENTZ
Set design ALIN BOSNOYAN
Model PERS
Music MOSCHE.CO
Marimekko producer KATI LYYTIKÄINEN
Graphic design VIIVI KUISMA
Creative hub Production team
Content creative and production EMMA VUORINEN
Copywriting and content SELINA VIENOLA
Video and photography LENA LAINE
Model VIIVI KUISMA