CONCEPT CREATION & ART DIRECTION
LITTLE MOMENTS, GREAT TRADITIONS – Holiday campaign for Marimekko
The fondest memories are usually born of funny coincidences – perhaps accidentally when things don’t go according to the script. In the world of Marimekko, true beauty lies in perfect imperfections, in small moments that may just someday become something great.
The Host, the Chichis, the Elvish and the Ritualist are the whimsical heroes of the campaign. They are characters who turn adversities into victories. During holiday preparations each of them encounter a coincidence, a lucky catastrophe, that makes the celebration that much more memorable.
Campaign team
Concept & art direction KRISTA KÄRKI
Concept & creative content EMMA VUORINEN
Producer KATI LYYTI
PRODUCTION TEAM
Director GRÉGOIRE DYER
Art director KRISTA KÄRKI
Director of photography HAMPUS NORDERSSON
Photography PRISCILLA SAADA
Stylist NELLY CARLE
Make-up LISA MICHALIK
Hair MICHAEL DELMAS
Set designer SAMUEL CHOCHON
Production company DIVISION
Still-life Production team
Art director KRISTA KÄRKI
Creative content EMMA VUORINEN
Photography BRYAN SARAGOSA
Set design ANNA PIRKOLA & LELA LOUHIO
Producer KATI LYYTI