Cut the Gap

Master thesis for International Design Business Management program in Aalto University.

I researched how an established brand can strategically develop their identity to desired direction through brand, design and product management.

 
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Want to hear more about this project? Don't hesitate to contact me.

PDF of the thesis on request.

Design research, brand management, product portfolio management, design management, expert interviews, focus groups, end-user research, layout, graphic design.
2019