Smart City Diaries

Smart is a car brand for urban people, who value design, freedom and aesthetics. And its brand promise is to ease urban life.

With City diaries mini-series, smart wants to help people build the urban life they always dreamt of. City diaries give a voice to young, creative and urban professionals, who will share their expertise with smart followers.


The first City Diaries collaboration took place in Paris, where we followed Lucillia, an art director and entrepreneur. She encourages people to be bold and find their own path.


Want to hear more about this project? Don't hesitate to contact me.

Concept creation and art direction.
Buddybrand, 2019.