Logo and pattern proposal for Shaman Ski

Shaman Ski, is a Finnish ski manufacturer located in in Rovaniemi, Lapland.

For the company it was important that the old logo would somehow be seen in a new one. We agreed that the visual identity should be more comtemporary but still have some rural feel to it.

Shaman witches' costumes usually include deer horns and bones. I wanted to incorporate them to the logo. In the design letter A becomes a silhouette for Shaman witch. Inspiration for a pattern and black and white color scheme comes from birch tree forrest.



Shaman's original logo: