Identity proposal for Shaman Ski. The company is a Finnish ski and gear manufacturer located in the Finnish Arctic Circle, where the winter lasts half the year.
For the company it was important that the old logo would somehow be seen in a new one. We agreed that the visual identity should be more comtemporary but still have some rural feel to it.
The inspiration for the logo came from Shaman witches’ costumes, which are styled with deer horns and bones. The black and white color scheme comes from birch tree forrest.